Recruitment Marketing 101 by Amy Wunderlich
Employer Branding, Marketing, Recruitment

Recruitment Marketing 101

Whether you work in HR or marketing, you’re likely familiar with the term “Recruitment Marketing”. But what exactly is it? Recruitment Marketing is a form of marketing used to attract, engage, and retain potential new hires. The tactics used in Recruitment Marketing range from content marketing to email marketing to social media to recruiting events to SEO and much more.